Product Design advisor & mentor
I help teams to build better products in less time by advising and mentoring on product, design, and leadership.
Working closely with founders and cross functional teams, I help organisations to improve impact, quality, and speed. I help teams to think bigger strategically, execute tactically with more quality, and operate with more efficiency.
I believe in the power of design to improve people's lives, blending an analytical and creative approach with a broad range of inspirations to create delightful and innovative experiences that have real meaning for the people who use them.
- Product: Strategic advising
- Design: Product & design critiques
- People: Executive mentorship & coaching
Sports, Travel
Advising and mentoring the product & design teams for Strava, the largest sports community in the world, and previously FATMAP (acquired by Strava).
“Jonah adds huge value across strategy and UX, leaning on his experience of best practices from fast moving consumer products. He has provided invaluable experience and guidance over the years that has particularly helped with cross functional partnerships. He is able to articulate and hone founder insights, and guide the team to think in the right way, move fast, and understand each other better. Jonah is helping us to anticipate and solve issues with both product and people. He is coaching the company to operate in the way of the best Silicon Valley companies.”
- Misha Gopaul, VP of Product at Strava & Founder of FATMAP
Navigation
Advising the CPO and CEO, and mentoring product, design & research leadership teams for Waze, helping 140+ million drivers and riders outsmart traffic together.
“Jonah was highly valuable to our team, providing objective mentorship, advising on best practices and helping us develop a long term UX vision that aligns with Waze's emerging strategy. Jonah advised and provided me with a framework to understand exactly how to build and support the UX team as their manager. His vision in viewing the product holistically from a users perspective was essential in determining which processes and steps are needed to scale sustainably.”
- Elad Stein, Head of UX, Waze
Mobility, Delivery, AI
Advising the product and design org for Grab, the leading delivery and mobilty superapp in Southeast Asia.
Streaming, Entertainment
Advising the VP of Product on product and design for MUBI, the online movie theater to watch, discover, and discuss auteur cinema.
“Collaborating with Jonah has led to a step-change in our approach to product design. His deep experience and cross-disciplinary approach to strategy interweaves ideas, which elevates and refines them. His people-centric focus in critiques pushes us to dive deeper into the ‘why’ behind what we build.”
- Narain Jashanmal, VP of Product, MUBI
Gaming, Entertainment
“Jonah is a true powerhouse in the world of product development and leadership. He's not just a seasoned professional; he's a true analytical thinker with a deep love for what he does. Jonah's wisdom and warmth will leave an everlasting impact on your journey.”
- Steve Cuss, Studio Head, EA Criterion Games
Mental Health, Wellness
Advising the founding team at Mettle, the toolkit for men's minds from Bear Grylls.
“What’s brilliant about Jonah is that he is so detail and action focused. Something tech start-ups can struggle with is advisors giving general pointers, which someone then has to try to interpret. Jonah comes with specific action points and they are laser focused and make a big difference. His huge experience means he can quickly identify a problem and come up with practical and easy to implement solutions. This has been like gold dust for us. He’s a great guy and the team love him: our CTO refers to Jonah as the Mark Ronson to our Amy Winehouse, he comes in to polish the product and make it truly sing for a big audience.”
- Neil Smith, Founder & CEO, Mettle
Healthcare, Wellness
Advising the CPO, design & research teams of Myant Health & Nanoleq, the first breathing wearable with live biofeedback for heart health, stress & sleep.
“Jonah is clearly a visionary — one of very few that can push the boundaries of product design and challenge the status quo. This gives him a remarkable ability to act as a catalyst for designers and managers to unlock the full potential of a product. Jonah's guidance has been essential in creating a unique and engaging experience for Oxa, a complex full-stack health-tech product.”
- Vincent Martinez, Founder & CEO, Nanoleq
Security, B2B
Advising the VP & mentoring product, design & research teams at Securitas, leading the transformation of the security industry.
“Jonah worked as an advisor, coach and mentor to the team from executive level down to individual contributors. He can translate his experience operating at world class companies to valuable insights and actionable guidance. He has guided us on leadership, product strategy and execution, design and research, hiring process and evaluation, and organisational structure and operations. He adds huge value to any company that he works with.”
- Marcus Rosenberg, VP of Intelligent Services at Securitas
AI, Collaboration
Advising and mentoring the CEO, CPO, design & research team of tl;dv, freeing time from meetings with an AI powered video recorder.
“Jonah is advising tl;dv on the entire product and design spectrum, ranging from hands-on design advice to operational coaching and people development. We started out our sessions with just the CEO and head of design, by now more and more people from the team are joining his sessions - it's THAT helpful. Working with Jonah is not only helping us think bigger and bolder, but also develops our confidence to execute across the entire team. It's really inspiring for us to experience first hand how such a seasoned senior leader still has access to a fountain of creativity as if it was his first day in design.”
- Raphael Allstadt, Founder & CEO, tl;dv
AI, Local
Advising the founder of Rex (acquired by DoorDash), helping people discover, keep track of, and share recommendations of places they love.
“Jonah has outstanding product design intuition, and has pushed our internal thinking in a way that has truly transformed our product. He excels at getting to the root of the user problem and provides exceptional perspective that has both simplified and made our product 10x better. Working with Jonah has been a joy - he gives excellent, thought-provoking feedback, and we always leave our sessions deeply inspired and with a list of action items to think and iterate on.”
- Aliza Rosen, Founder of Rex & Product Lead at DoorDash
Navigation
Advising the cofounders, mentoring the product & design team at Spotangels, helping drivers to outsmart parking together.
“Working with Jonah is one of the best things that happened to SpotAngels. He helped us put principles for product and design in place, which saved us precious time and made our execution substantially better. He has also helped us grow as leaders and operators by providing honest and to-the-point feedback. Not only is Jonah an impressive operator and mentor, but he is also incredibly caring and dedicated. Jonah is a world-class advisor who can accelerate trajectories. I strongly recommend him to any startup that he is interested to work with.”
- Hamza Chadhi, Founder & CEO, SpotAngels
AI, B2B
Advising the founding team building Cogna, hyper-customised software defined by you, delivered by AI.
“Jonah's expertise has been a game-changer, and it's played a big part in getting us from zero to one. We’re so grateful for everything he's done.”
- Pen Peters, Founder & CEO, Cogna
AI, Advertising
Advising the cofounders of RealEyes, the best Emotion AI platform in the world.
“Jonah has been instrumental in helping frame and pitch product opportunities clearly. His experience brings a multitude of perspectives that help you focus and progress faster with the things that really matter.”
- Martin Salo, Founder & CPO, RealEyes
CRM, B2B
Advising the founders and design team of Folk, the all-in-one CRM with one tool for all your relationships.
“Jonah makes us look at interfaces with fresh eyes. He helps us be more user-centric and craft delightful end-to-end user experiences. We are not simply solving problems pragmatically but also thinking about the way we want user to feel: it's also about emotions. With Jonah, we levelled up our capacity to build great product.”
- Simo Lemhandez, co-founder, Folk
Privacy, B2B
Advising the co-founders and mentoring the design team for Metomic, the best data loss prevention software for SaaS.
“Jonah has provided the entire product team with strategic and tactical input on the execution of the product, and how to use shortcuts to speed up the testing and learning process. He also provided invaluable 1-1 coaching to our design team and we saw material improvement across the board after just a couple of months.”
- Rich Vibert, Founder & CEO, Metomic
Automotive, Marketplace
Advising the VP of Product, design & research teams for Carwow, the easy way to buy and sell your car online.
“Jonah is a seasoned pro; his supportive coaching has helped me transition from being a manager to a leader. His guidance has helped me identify traits and behaviours for growth in myself and carwow's Design team. Jonah is helping us change our design culture and supporting us to mature in how we give feedback and share in design critiques, increasing collaboration and how to grow design leadership in our organisation.”
- Gareth Thomas, Head of Design & Research, Carwow
AI, Travel
Advising the founding team at Layla by Beautiful Destinations, the world's largest, smartest and most interactive AI Travel Assistant.
“Jonah has been immensely valuable for us to shape our approach and strategy as we navigate through this nascent market of travel AI. Jonah's vast experience across multiple industries has helped us think differently to problems that the travel industry has faced for decades. He has not only given guidance on a high level but has a very hands on approach and is able to help on a granular level of design as well. I can highly recommend to anyone who is building a product that has never been built before or to optimising an existing one.”
- Saad Saeed, co-founder, askLAYLA by Beautiful Destinations
Social, Community
Advising the cofounders at OneRoof,
connecting neighbours to have a fun, supportive, and resourceful community.
“Working with Jonah has been an invaluable experience. His expertise in community-first design and strategy was crucial in helping our platform resonate deeply with our users. His innovative and practical approach to problem-solving helped us refine our ideas, enhancing the app’s functionality and aesthetic appeal. His guidance was instrumental in increasing user engagement and retention. We are deeply grateful for Jonah’s invaluable contribution to OneRoof and I highly recommend his mentorship to anyone seeking to develop a product with a strong focus on community engagement and retention.”
- Nikos Georgantas, Founder & CPO, OneRoof
Fintech, AI
Advising the product design team for 9fin, the faster, smarter way to find debt market intelligence.
“Our company had scaled rapidly, and Jonah me helped realise my role as a design leader changed. With his mentorship I shifted from operating design as a reactive service, into a much more strategic place. Now I focus on the levers only I can pull — setting clear priorities, making tough decisions confidently, and building a team that delivers real business impact.”
- Jordan Rolph, Dead of Design, 9fin
Navigation, B2B
Advising the founding team at Where You At, keeping young people safe and connected when enjoying nights out.
“Jonah has such an inspirational perspective formed around the product and user. Working with Jonah has allowed us to look into deep level user psychology, helping to inform our strategy and development and pushing the boundaries of what we thought possible. Every session is based around structure, innovation, and solution and we can’t thank him enough for his help and expertise.”
- Saul Peleg, Head of Strategy & Partnerships, Where You At
Social, Community
Advising the founder and designer of Mush, the friendliest app for mums.
“Working with Jonah was the highlight of my experience at the incubator in terms of product thinking. Jonah has given a hugely refreshing perspective, asking really intelligent questions to get us thinking about all areas of the product. He's enthusiastic, inquisitive, and he cares.”
- Katie Massie-Taylor, Founder & CEO, Mush
Social, Community
Advising the founder and designer of Tabl, exploring the world’s best food and drink experiences.
“Jonah is friendly and professional, his attention and support is clearly genuine. He pushed us to answer the hard questions that mattered, which I'm really grateful for. I really couldn't have asked for more.”
- Alex Heeton, CTO, Tabl
AI, Healthcare
Advising the founder of Robin Health, your personal AI Powered mental wellness coach.
Social, Community
Advising the founding team of Greenspace Golf, the #1 golfing community where golfers share their love for the greatest game.
Enterprise, B2B
Advising the founding team at RunWhen, building Google Maps for your tech stack.
All sectors
Partnering with venture capital funds and their portfolios, helping them to build category-defining companies.
All sectors
Expert advisor and speaker to expert networks (GLG, Third Bridge, Guidepoint, others), bringing the power of insight to every great professional decision.
TMT, B2B
Metaverse and tech trainer for FTI Consulting and Delta Partners Group, the leading Strategy Consulting practice specialized in Telecoms, Media and Tech.
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